Lead, Don’t Follow

This session brought together strategy and creativity, exploring how brands can lead with intention rather than follow trends.

Through real-world insights and lived experience, we shared how to build meaningful marketing strategies grounded in audience understanding, content, and collaboration.

This session brought together two worlds that have grown side by side, Search ’n Stuff and Place to Be. Yagmur and Begüm began their careers together in digital marketing, before taking different paths across the global search and content landscape. While Yagmur went on to build Search ’n Stuff, a platform connecting the SEO, tech, and data community through events and conferences, Begüm founded Place to Be, creating spaces that bring together marketing, mindfulness, and human connection while continuing to be an organic growth consultant for B2B SaaS companies at Omniscient Digital.

This workshop at The Hearth was a natural intersection of both. Together, we explored what it means to build a marketing strategy that doesn’t just follow trends, but leads with clarity, intention, and differentiation. Rather than focusing purely on tactics, the session leaned into lived experience.

A conversation for marketers looking to build with clarity, creativity, and purpose.

Also available on Eventbrite.